White Check Label Means More Whole Grain
General Mills is making it easier for shoppers to choose products with whole grain listed as their first ingredient. More than 50 cereals identified with a “white check” label have
View ArticleBest Retail Brands 2012
Retail giant Walmart maintains its number one position on Interbrand’s U.S. Most Valuable Retail Brands list for 2012. The Best Retail Brands report ranks the top 50 U.S. retail brands
View ArticleTrack Your Bud
Budweiser has introduced “Track Your Bud”, a digital campaign integrated with packaging that will allow consumers to trace the origins of their beer to one of the company’s 12 US
View ArticleSmart Phones Help Consumers Comparison Shop
Ownership of smart phones is rapidly approaching levels of traditional mobile phones.
View ArticleINSIGHTS! April 2012
More than half, 59% of shoppers state that seeing environmental claims on packaging positively impacts their behavior.
View ArticleApp Integrates Packaging, Augmented Reality
Lacta chocolate recently released a smart phone app that allows users to exchange personal messages.
View ArticleUnilever Launches Online, Open Innovation Space
Unilever has launched an online platform: “lighter and more sustainable packaging which will cut the weight, quantity and waste of our product packaging.”
View ArticleHEARD! April 2012
“We believe that canned packaging is one of the safest options in the world." - Craig Owens, Campbell Soup Company
View ArticleLocally Grown Produce Top of Mind with Consumers
More than half (52%) of consumers report it’s more important to buy local produce than organic options.
View ArticleMcDonald’s Moves to Phase Out Foam Cups
McDonald’s is testing a double-walled fiber hot cup in approximately 2,000 restaurants
View ArticleMethod, TerraCycle to Upcycle Household Cleaner Packaging
Household eco-innovator Method and upcycler TerraCycle have expanded their collection program to accept all kinds of cleaner packaging, regardless of type or brand.
View ArticleHelp Remedies Launches Cause Marketing Campaign
Help Remedies announces the launch of “help I've cut myself & I want to save a life”, which supplements Help's standard adhesive bandages with a bone marrow donor registry kit.
View ArticleHonest Tea Collects 15K+ Empty Packages
Honest Tea collected more than 15,000 empty plastic, glass and aluminum beverage containers during its recent “The Great Recycle” event in New York City.
View ArticleUS Pet Market Proves Recession Friendly
According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of...
View ArticleOreo Celebrates 100th Birthday
Heritage brand Oreo celebrated its 100th birthday in March.
View ArticleIs Your Brand Cool Enough?
According to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.”
View ArticleA Spin on Branding
Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
View ArticleProtect Your Pint!
Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
View ArticleCreative Strangers - Design Heineken - Limited-Edition Bottle
To mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook.
View ArticleEvian’s Wi-Fi-Enabled Magnet
To promote its new online delivery service and website, www.evianchezvous.com, Evian introduces Evian Smart Drop — a Wi-Fi-enabled magnet.
View ArticleSeattle’s Best Coffee Vending Machines
Coinstar and Seattle’s Best Coffee are making your daily cup of joe more accessible.
View ArticleHiball Energy launches cold sensitive cans
Hiball Inc. releases its newly reformulated and repackaged line of Organic Sparkling Energy Drinks and Sparkling Energy Waters throughout the U.S. after a switch from 10oz glass bottles to 16oz...
View ArticleFresh Cotton-scented package for undergarment boxes
After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with...
View ArticleTransparent Container Co., Inc. acquires Richardson & Edwards, Inc., a...
Transparent Container announces the acquisition of Richardson & Edwards, Inc., a privately held printer of paperboard folding cartons and other retail packaging solutions.
View ArticleDiamond wins 2012 P&G External Business Partner Excellence Award
The Procter & Gamble Company recognized Diamond Packaging as one of its top performing external business partners during an awards ceremony last night at its annual External Business Partner Summit.
View ArticlePost-exercise recovery drink in sporty bottle
New Xcel Milk is a post-exercise recovery drink made from fresh milk from pedigree cows and produced in England.
View ArticleP&W designs a new take on takeout
P&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market.
View ArticleNew energy beverage muscles into the market
New York Spring Water is launching a sugar-free, taurine-free energy drink, VBlast Gator Pit Energy Formula.
View ArticlePack design gives new wine unforgettable shape to stand out on shelf
Stacked Wines LLC was conceived by a team who sought a stylish, portable and recyclable packaging solution for informal wine consumption that offers quality taste, simple style and ultra convenience.
View ArticleNew Design for Brand Brings Fun Focus
Tostitos, one of the world’s largest brand of tortilla chips and salsas, has unleashed what is meant to be a dramatic new design for its brand.
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